[{"data":1,"prerenderedAt":647},["ShallowReactive",2],{"blog-soyez-prets-pour-le-coup-denvoi":3,"blog-related-soyez-prets-pour-le-coup-denvoi":629},{"id":4,"title":5,"author":6,"body":7,"category":616,"date":617,"dateModified":618,"datePublished":617,"description":619,"extension":620,"image":621,"meta":622,"navigation":623,"path":624,"seo":625,"slug":626,"stem":627,"__hash__":628},"blog\u002Fblog\u002F2021-06-09-soyez-prets-pour-le-coup-denvoi.md","Écrans LED pour bars et restaurants — diffuser les matchs de football en direct","Pixelight",{"type":8,"value":9,"toc":600},"minimark",[10,23,28,33,147,151,257,261,268,284,288,295,377,388,392,396,478,482,543,546,550,560,580],[11,12,13,14,18,19,22],"p",{},"Les ",[15,16,17],"strong",{},"matchs de football en direct"," — UEFA Euro, Coupe du Monde, Ligue des Champions, Ligue 1 — représentent des pics de fréquentation majeurs pour les bars et restaurants. Un ",[15,20,21],{},"écran géant LED"," transforme ces événements en leviers de croissance : le bar qui diffuse le match attire et retient une clientèle que les concurrents sans écran ne captent pas. Ce guide couvre les spécifications, les droits de diffusion et le ROI de l'investissement LED pour l'hospitalité.",[24,25,27],"h2",{"id":26},"spécifications-led-pour-bars-et-restaurants","Spécifications LED pour bars et restaurants",[29,30,32],"h3",{"id":31},"pourquoi-le-led-plutôt-que-la-tv-grand-format","Pourquoi le LED plutôt que la TV grand format",[34,35,36,52],"table",{},[37,38,39],"thead",{},[40,41,42,46,49],"tr",{},[43,44,45],"th",{},"Critère",[43,47,48],{},"TV LCD 98\"",[43,50,51],{},"Écran LED P3.9 6 m²",[53,54,55,69,82,95,108,121,134],"tbody",{},[40,56,57,61,64],{},[58,59,60],"td",{},"Surface visible",[58,62,63],{},"2,5 m (diagonale)",[58,65,66],{},[15,67,68],{},"Jusqu'à 3 × 2 m (6 m²)",[40,70,71,74,77],{},[58,72,73],{},"Luminosité",[58,75,76],{},"700 – 1 200 cd\u002Fm²",[58,78,79],{},[15,80,81],{},"3 000 – 5 000 cd\u002Fm²",[40,83,84,87,90],{},[58,85,86],{},"Lisibilité soleil (terrasse)",[58,88,89],{},"Médiocre (image lavée)",[58,91,92],{},[15,93,94],{},"Excellente (plein soleil)",[40,96,97,100,103],{},[58,98,99],{},"Durée de vie",[58,101,102],{},"5 – 8 ans",[58,104,105],{},[15,106,107],{},"10 – 15 ans (100 000 h)",[40,109,110,113,116],{},[58,111,112],{},"Taux de rafraîchissement",[58,114,115],{},"120 Hz",[58,117,118],{},[15,119,120],{},"3 840 – 7 680 Hz",[40,122,123,126,129],{},[58,124,125],{},"Flexibilité format",[58,127,128],{},"Format 16\u002F9 fixe",[58,130,131],{},[15,132,133],{},"Sur mesure au mm",[40,135,136,139,142],{},[58,137,138],{},"Impact client",[58,140,141],{},"Standard",[58,143,144],{},[15,145,146],{},"Différenciateur fort",[29,148,150],{"id":149},"spécifications-par-zone-de-létablissement","Spécifications par zone de l'établissement",[34,152,153,171],{},[37,154,155],{},[40,156,157,160,163,166,168],{},[43,158,159],{},"Zone",[43,161,162],{},"Pitch",[43,164,165],{},"Surface",[43,167,73],{},[43,169,170],{},"Distance lecture",[53,172,173,190,207,223,240],{},[40,174,175,178,181,184,187],{},[58,176,177],{},"Salle principale (intérieur)",[58,179,180],{},"P3.9 – P5",[58,182,183],{},"4 – 10 m²",[58,185,186],{},"2 000 – 4 000 cd\u002Fm²",[58,188,189],{},"3 – 20 m",[40,191,192,195,198,201,204],{},[58,193,194],{},"Comptoir \u002F bar",[58,196,197],{},"P2.5 – P3.9",[58,199,200],{},"1 – 3 m²",[58,202,203],{},"800 – 2 000 cd\u002Fm²",[58,205,206],{},"1,5 – 8 m",[40,208,209,212,215,218,220],{},[58,210,211],{},"Terrasse couverte",[58,213,214],{},"P4.8 – P5",[58,216,217],{},"4 – 12 m²",[58,219,81],{},[58,221,222],{},"5 – 25 m",[40,224,225,228,231,234,237],{},[58,226,227],{},"Terrasse plein soleil",[58,229,230],{},"P5 – P6",[58,232,233],{},"4 – 15 m²",[58,235,236],{},"≥ 5 000 cd\u002Fm²",[58,238,239],{},"5 – 30 m",[40,241,242,245,248,251,254],{},[58,243,244],{},"Cave \u002F espace privé",[58,246,247],{},"P3.9 – P4.8",[58,249,250],{},"2 – 6 m²",[58,252,253],{},"1 500 – 3 000 cd\u002Fm²",[58,255,256],{},"2 – 10 m",[29,258,260],{"id":259},"taux-de-rafraîchissement-et-qualité-dimage","Taux de rafraîchissement et qualité d'image",[11,262,263,264,267],{},"Le ",[15,265,266],{},"taux de rafraîchissement"," est critique pour la diffusion de sports en direct. Un match de football à 25 fps ou 50 fps avec lents mouvements de caméra panoramique nécessite :",[269,270,271,278],"ul",{},[272,273,274,277],"li",{},[15,275,276],{},"≥ 3 840 Hz"," : résultat acceptable en intérieur (pas de scintillement perçu par l'œil nu)",[272,279,280,283],{},[15,281,282],{},"≥ 7 680 Hz"," : requis si des clients filment l'écran avec leur smartphone pour les réseaux sociaux (évite le banding)",[24,285,287],{"id":286},"droits-de-diffusion-sportive-en-bar-et-restaurant","Droits de diffusion sportive en bar et restaurant",[11,289,290,291,294],{},"La diffusion publique de matchs de football est soumise à des ",[15,292,293],{},"droits de retransmission commerciale"," distincts des droits grand public :",[34,296,297,313],{},[37,298,299],{},[40,300,301,304,307,310],{},[43,302,303],{},"Compétition",[43,305,306],{},"Diffuseur en France",[43,308,309],{},"Droit commercial bar\u002Frestaurant",[43,311,312],{},"Organisme",[53,314,315,331,346,362],{},[40,316,317,320,323,328],{},[58,318,319],{},"Ligue des Champions",[58,321,322],{},"Canal+ \u002F beIN Sports",[58,324,325],{},[15,326,327],{},"Licence commerciale obligatoire",[58,329,330],{},"Canal+ Pro \u002F beIN Pro",[40,332,333,336,339,343],{},[58,334,335],{},"Ligue 1",[58,337,338],{},"Amazon Prime \u002F Canal+",[58,340,341],{},[15,342,327],{},[58,344,345],{},"Amazon Business",[40,347,348,351,354,359],{},[58,349,350],{},"UEFA Euro \u002F Coupe du Monde",[58,352,353],{},"TF1, M6, France 2 (gratuit)",[58,355,356],{},[15,357,358],{},"Libre sur chaînes gratuites",[58,360,361],{},"Aucun",[40,363,364,367,370,374],{},[58,365,366],{},"Coupe du Monde (Canal+ exclusivité)",[58,368,369],{},"Canal+",[58,371,372],{},[15,373,327],{},[58,375,376],{},"Canal+ Pro",[11,378,379,380,383,384,387],{},"Pour les bars et restaurants, un abonnement ",[15,381,382],{},"\"professionnel\""," (Canal+ Pro, beIN Sports Pro) est requis pour diffuser les chaînes payantes. Il représente un coût mensuel de ",[15,385,386],{},"80 à 400 €"," selon la taille de l'établissement — un investissement nettement rentabilisé lors des grandes échéances sportives.",[24,389,391],{"id":390},"roi-de-lécran-led-pour-lhospitalité-sportive","ROI de l'écran LED pour l'hospitalité sportive",[29,393,395],{"id":394},"impact-sur-la-fréquentation-et-le-chiffre-daffaires","Impact sur la fréquentation et le chiffre d'affaires",[34,397,398,414],{},[37,399,400],{},[40,401,402,405,408,411],{},[43,403,404],{},"Indicateur",[43,406,407],{},"Bar sans grand écran",[43,409,410],{},"Bar avec écran LED 6 m²",[43,412,413],{},"Gain estimé",[53,415,416,430,447,462],{},[40,417,418,421,424,427],{},[58,419,420],{},"Fréquentation soir de match",[58,422,423],{},"Base",[58,425,426],{},"+40 à +80 %",[58,428,429],{},"Variable selon localisation",[40,431,432,435,438,444],{},[58,433,434],{},"Consommation moyenne\u002Fclient",[58,436,437],{},"18 – 25 €\u002Fclient",[58,439,440,443],{},[15,441,442],{},"22 – 32 €\u002Fclient"," (+25 %)",[58,445,446],{},"Durée de présence plus longue",[40,448,449,452,454,459],{},[58,450,451],{},"Chiffre d'affaires grand match",[58,453,423],{},[58,455,456],{},[15,457,458],{},"+60 à +150 %",[58,460,461],{},"Euro \u002F Coupe du Monde",[40,463,464,467,470,475],{},[58,465,466],{},"Privatisation pour groupe",[58,468,469],{},"Rare",[58,471,472],{},[15,473,474],{},"Fréquent (20 – 50 €\u002Fpers)",[58,476,477],{},"Revenus supplémentaires",[29,479,481],{"id":480},"budget-dinvestissement-et-amortissement","Budget d'investissement et amortissement",[34,483,484,500],{},[37,485,486],{},[40,487,488,491,494,497],{},[43,489,490],{},"Configuration",[43,492,493],{},"Investissement achat",[43,495,496],{},"Location longue durée",[43,498,499],{},"Amortissement achat",[53,501,502,516,530],{},[40,503,504,507,510,513],{},[58,505,506],{},"Écran LED P4.8 4 m² (intérieur)",[58,508,509],{},"12 000 – 20 000 €",[58,511,512],{},"250 – 400 €\u002Fmois",[58,514,515],{},"24 – 36 mois",[40,517,518,521,524,527],{},[58,519,520],{},"Écran LED P5 6 m² (salle principale)",[58,522,523],{},"18 000 – 28 000 €",[58,525,526],{},"380 – 600 €\u002Fmois",[58,528,529],{},"18 – 30 mois",[40,531,532,535,538,541],{},[58,533,534],{},"Écran LED P5 10 m² (terrasse + salle)",[58,536,537],{},"28 000 – 45 000 €",[58,539,540],{},"600 – 900 €\u002Fmois",[58,542,515],{},[544,545],"hr",{},[24,547,549],{"id":548},"faq-écrans-led-pour-bars-et-restaurants","FAQ — Écrans LED pour bars et restaurants",[11,551,552,555,556,559],{},[15,553,554],{},"Un bar doit-il déclarer son écran LED à la SACEM pour les matchs de football ?","\nLa SACEM concerne les droits musicaux, pas les droits sportifs. La diffusion d'un match de football ",[15,557,558],{},"n'est pas soumise à la SACEM",". En revanche, si des œuvres musicales sont diffusées pendant la mi-temps ou en fond sonore (playlist, radio), la déclaration SACEM est obligatoire. Pour la musique, un abonnement SACEM Pro s'applique selon le barème de surface du bar.",[11,561,562,565,566,569,570,573,574,579],{},[15,563,564],{},"L'écran LED peut-il diffuser de la publicité locale pendant les matchs pour monétiser l'espace ?","\nOui. Le CMS Pixelight permet de programmer des ",[15,567,568],{},"plages publicitaires"," entre les temps forts — avant-match, mi-temps, après-match. Un bar peut vendre ces créneaux à des commerces locaux (brasseries, sponsors régionaux) pour ",[15,571,572],{},"500 à 2 000 €\u002Fmatch"," selon l'audience et la notoriété de l'établissement. ",[575,576,578],"a",{"href":577},"\u002Fcontact","Contactez Pixelight pour découvrir les options de monétisation",".",[11,581,582,585,586,589,590,592,593,596,597,579],{},[15,583,584],{},"Quel écran LED pour une terrasse de 50 couverts en plein soleil du midi ?","\nPour 50 couverts sur terrasse plein soleil, un ",[15,587,588],{},"écran LED P5 de 6 m²"," (3 × 2 m) avec ",[15,591,236],{}," est la configuration minimale. Pour une terrasse très lumineuse (orientation sud, ensoleillement maximal en juin\u002Fjuillet), choisir ",[15,594,595],{},"6 000 – 7 000 cd\u002Fm²",". La distance de lecture confortable est de 5 à 30 m — adaptée à une terrasse de 10 × 8 m. ",[575,598,599],{"href":577},"Contactez Pixelight pour votre projet de terrasse LED",{"title":601,"searchDepth":602,"depth":602,"links":603},"",2,[604,610,611,615],{"id":26,"depth":602,"text":27,"children":605},[606,608,609],{"id":31,"depth":607,"text":32},3,{"id":149,"depth":607,"text":150},{"id":259,"depth":607,"text":260},{"id":286,"depth":602,"text":287},{"id":390,"depth":602,"text":391,"children":612},[613,614],{"id":394,"depth":607,"text":395},{"id":480,"depth":607,"text":481},{"id":548,"depth":602,"text":549},"evenements","2021-06-09","2025-01-15","Écrans LED P3.9–P5 pour bars, restaurants et clubs sportifs : specs, droits de diffusion, luminosité, ROI. Guide complet pour regarder les matchs en direct avec un écran géant LED. Pixelight.","md","\u002Fimages\u002Fblog\u002Fsoyez-prets-pour-le-coup-denvoi.png",{},true,"\u002Fblog\u002F2021-06-09-soyez-prets-pour-le-coup-denvoi",{"title":5,"description":619},"soyez-prets-pour-le-coup-denvoi","blog\u002F2021-06-09-soyez-prets-pour-le-coup-denvoi","GlB3DQ5VYOwayluWUz00-yFW8JCilC7H1-bgz6FTbGk",[630,636,641],{"title":631,"description":632,"date":633,"category":616,"slug":634,"path":635},"Écrans LED pour le spectacle vivant et la scénographie — guide JTSE 2025","Guide LED pour régisseurs, scénographes et intégrateurs audiovisuels : pitch, poids, Hz, GOB, touring vs fixe. Pixelight au salon JTSE 2025, Dock Pullman, Paris.","2025-10-19","pixelight-partenaire-du-salon-jtse-2025","\u002Fblog\u002F2025-10-19-pixelight-partenaire-du-salon-jtse-2025",{"title":637,"description":638,"date":633,"category":616,"slug":639,"path":640},"Innovations LED 2025 au SATIS — dalles courbables, totems interactifs et plug & play","Guide des innovations LED 2025 présentées au SATIS : dalles ultra-fines courbables, totems interactifs tactiles, systèmes plug & play Novastar\u002FBrompton. Pixelight au SATIS 2025, Docks de Paris.","pixelight-partenaire-du-satis-2025","\u002Fblog\u002F2025-10-19-pixelight-partenaire-du-satis-2025",{"title":642,"description":643,"date":644,"category":616,"slug":645,"path":646},"ADN RENTAL SERIE : écran LED événementiel GOB modulaire — guide complet","GOB (Glue on Board) résistance 2500 kg\u002Fm², configurations sol\u002Fsuspendu\u002Fcourbé\u002Ffaux plafond, P3.9–P5 : guide technique de l'ADN RENTAL SERIE de Pixelight pour l'événementiel.","2024-04-25","deroulez-lexcellence-ladn-rental-serie-redefinit-lexperience-evenementielle","\u002Fblog\u002F2024-04-25-deroulez-lexcellence-ladn-rental-serie-redefinit-lexperience-evenementielle",1778527802280]